As Director of Marketing and Community Relations at Primestor, I manage the vital connections between our operating centers and the communities we serve. My role is rooted in fostering strong relationships with local non-profits, schools, youth organizations, and faith-based groups to ensure our work not only reflects but uplifts the voices of our neighborhoods. I lead the planning and execution of community events that create meaningful engagement while implementing strategic marketing initiatives that bring both awareness and opportunity to our partners.

I also oversee the creation, development, and execution of the overall marketing strategy for over 2.7 million square feet of retail and mixed-use space across California, Nevada, Arizona, and Texas. My focus includes measurable branding and awareness programs that span mobile marketing, storytelling, public relations, and city relations. Additionally, I direct the marketing, branding, market research, and communications for nearly 1 million square feet of projects in development, emphasizing collaboration with local communities and city partners to help guide projects through the entitlement and permitting processes.