Rob McRitchie holds over 25 years of expertise in the Southern California real estate market, with a focus on urban infill and adaptive reuse projects. He is recognized for his proficiency in guiding clients to identify valuable opportunities and adeptly managing the complexities involved in urban acquisition, disposition, and development. Mr. McRitchie is widely respected as an authority in Los Angeles and its surrounding areas, possessing a profound depth of knowledge in this field. Prior to his current role, Robert McRitchie served as Managing Partner at Heisman Properties, LLC, a Los Angeles-based firm specializing in urban real estate investment, development, and management. During his tenure, he played a pivotal role in overseeing the financial aspects, development, and construction of multiple urban projects across various states. Mr. McRitchie brings extensive expertise in diverse tax credit programs and has a proven track record in the preservation and adaptive reuse of historic buildings in metropolitan areas. Rob brings extensive experience in selling underutilized assets for development, maximizing value through strong underwriting skills. He assesses project feasibility and financial viability, providing valuable insights to clients. Rob's relationships with key government officials help navigate complex regulations and leverage incentives effectively. With a proven track record, he excels at driving successful real estate development initiatives, consistently unlocking potential in properties.