A future where Latinx leadership is visible at every level of the CRE industry—from classrooms to boardrooms—driving innovation, equity, and impact across the country.
We envision REĀL as the platform where individuals and organizations come together to:
At REĀL, we believe representation matters. We are committed to elevating the visibility, prosperity, and impact of Latinx professionals in the commercial real estate (CRE) industry, while building pathways for equitable leadership across all communities.
What began as a volunteer-driven initiative in LA has evolved to a fast growing national network. We are a movement of changemakers, allies, and industry leaders who are reshaping CRE to reflect the diversity, creativity, and resilience of the communities it serves. We actively operate bi-coastal chapters, in the Los Angeles and New York-New Jersey markets, with plans to expand and establish chapters in additional key markets soon.
The case for REĀL’s mission is more than compelling, it’s urgent.
The Latinx community is one of the fastest-growing demographics in the U.S., yet remains underrepresented in CRE leadership. We are here to change that. By amplifying voices, investing in leadership and entrepreneurial pathways, and fostering networks of support, REĀL ensures that the future of CRE reflects the full strength and diversity of our communities.
Latinx are economically powerful, yet underrepresented in CRE leadership.
Latinx individuals comprise about 19 % of the U.S. population, but only 7.9 % of employer firms—despite owning 465,000 businesses that contributed over $650 billion in revenue in 2022. If ownership were proportional, there would be ~800,000 additional Latinx-owned firms generating $1.1 trillion in annual revenue. (brookings.edu)
Between 2017 and 2022, employer businesses owned by Latinx individuals grew 44 %, compared with virtually no growth among all businesses.(brookings.edu) Latinx business owners—including Latinas—are younger, expanding faster, and highly resilient despite systemic challenges.(mckinsey.com)
Median household income for Hispanic families is around $57,600, significantly lower than the national median (~$69,700), while median net worth for Hispanic households is just $61,600, compared to $285,000 for white households.(en.wikipedia.org)
Forecasts for 2025 point to moderate demand recovery across U.S. commercial real estate, particularly in industrial and select retail sectors. A full 60 % of CRE executives expect over 5 % revenue growth year-over-year.(deloitte.com) Investors are returning to the office market too—office building sales jumped 20 % in 2024, hitting $63.6 billion and indicating renewed confidence.(wsj.com)
At a time when systemic inequities persist and economic opportunity grows among Latinx communities, REĀL exists at the intersection of potential and purpose. As Latinx entrepreneurship accelerates and commercial real estate begins to rebound, REĀL ensures that Latinx professionals are equipped, connected, and visible—so they can shape that recovery and lead the industry forward.
We’re not just filling gaps; we’re building the prosperity pathways that the data, and our communities, demand.
